Above: Closed brand partnership with Stance Socks and transitioned into production, coordinating with the creative team on a digital-physical campaign concept connecting a custom QR code sock design to Paul George's Stance NFT Branded Sock with filmed launch content. Managed the relationship from deal close through production prep and launch execution.
Below: Gatorade Teasers for multi-year brand partnership. Launched with an interactive web experience, including marketing support, co-branded in-game wearables, and brand support.
Below: Gatorade Teasers for multi-year brand partnership. Launched with an interactive web experience, including marketing support, co-branded in-game wearables, and brand support.
Above: Round21 x RKL partnership launch, GTM of co-branded basketball. Marketing support, live community discussions, and event support at NFT NYC.
Crystal Dangerfield Partnership, RKL x Crystal Dangerfield cobranded shoes. First WNBA Player to wear an NFT brand in a game.
