Producer- Social & Digital
May 2023 - August 2023 (Contract), March 2024 - Present
May 2023 - August 2023 (Contract), March 2024 - Present
●Took over Drive Toyota Organic Social as Lead Producer and have grown the account from 24K to 52.6K followers across nine domestic markets. Responsible for sourcing all footage, stills, and audio for organic activations.
●Manage the full production pipeline from brief to delivery on broadcast, social, digital, and OOH campaigns. Keep creative, legal, account, product, talent, and external vendors aligned and on schedule across every project.
●Selected for a $2.4M Toyota TDA broadcast shoot, stepping from Social Producer into B Cam Producer on set. Resulted in 4 broadcast spots and a social footage bank for creative use across multiple campaigns, from pre-production through post.
●Produce in-stadium LED and DED placements for Toyota TDA across all nine regions, helping to double client spend while leveling up the creative. Onboard new vendors and see each placement through budget approval, creative development, and final delivery.
●Traffic paid social assets across Meta, TikTok, Reddit, Snapchat, and YouTube while keeping all markets on schedule. Serve as the daily point of contact across media, creative, account, product, and legal teams.
Global Partnerships Lead
April 2022 – May 2023
April 2022 – May 2023
●Closed Stance Socks partnership and produced the launch campaign alongside the creative team. Built a digital-physical QR code integration tied to Paul George's Stance line with filmed launch content.
●Grew the partner catalog by 450% after onboarding 13 new partners. Added $300K in contract value and negotiated revenue split increases of 25% across active accounts, including Gatorade and Stance Socks.
●Owned go-to-market strategy and execution for multiple partner launches from signing through campaign delivery. Managed all account relationships throughout the full partnership lifecycle.
Public Relations Coordinator
October 2019 – February 2022
●Built and maintained press relationships spanning 900M UVMs, 4.5MM in circulation, and 3.2MM in social reach across gaming outlets, long-lead magazines, comedy podcasts, and family bloggers.
●Served as the primary PR contact for Game Informer Magazine on Resident Evil: Welcome to Raccoon City. Secured exclusive interviews, coordinated a clip debut, and organized a roundtable junket ahead of the theatrical release.
●Managed talent PR for Nolan North on Uncharted, driving 30K+ YouTube views through coordinated exclusive content releases. Also placed a post-release print interview with director Paul W.S. Anderson for Monster Hunter.
●Led talent logistics for red-carpet premiere events across major film campaigns, including Ghostbusters: Afterlife, Bad Boys for Life, Jumanji: The Next Level, Little Women, and Charlie's Angels.