Producer- Social & Digital
May 2023 - August 2023 (Contract), March 2024 - Present
● Producer for Saatchi & Saatchi NY, spearheading social media, display, and broadcast campaigns across nine markets.
May 2023 - August 2023 (Contract), March 2024 - Present
● Producer for Saatchi & Saatchi NY, spearheading social media, display, and broadcast campaigns across nine markets.
● Air traffic controller to Creative, Product/Legal, Account, Business Affairs, Talent Affairs, Strategy, Tech, and External Vendors. Ensuring the creative vision comes to life.
● Re-vamped production for DriveToyota Organic Social, growing account followers by 40% in 5 months.
● Integral on content shoots with budgets up to $2.5 million. Owning B Cam Footage, Social Media footage, Talent Bookings, Still Photography, Interior Shots,
● Social media, online display, OOH sports display, and broadcast production, including:
●Content Capture for Broadcast Spots, Stills Photography, and Social Media Footage.
●OOH Display LEDs for sports stadiums across all markets.
●YouTube assets for the Drive Toyota channel.
●Nationwide social campaigns, including Reddit, Meta, TikTok, and Snapchat.
●Nationwide online display campaigns.
Global Partnerships Lead
April 2022 – May 2023
April 2022 – May 2023
● Managed and closed brand deals with Gatorade and Stance Socks to multi-year brand deals with in-game activations.
● Onboarded 13 partners. Increasing partner catalog by 450%.
● Managed accounts for active partnerships. Providing marketing strategy, GTM guidelines, and in-game activation ideas.
● Project Manager for partner activations. Working with creative, tech, social, and community ambassadors to execute ideas.
● Negotiated key business decisions through partner contracts. Added value of $300,000 while increased revenue splits 25%.
● Led go-to-market strategies for multiple partner launches.
Public Relations Coordinator
October 2019 – February 2022
● Managed relationships with gaming outlets, long-lead gamer culture magazines, comedy podcasts, and a network of family bloggers. Spanning 900M UVM’s, 4.5MM Circulation, and 3.2MM social reach.
● Pitched and executed multiple interviews for talent and clip debuts.
● Led talent logistics for various red-carpet premiere events.
● Film Campaigns: Zombieland: Double Tap, Charlie’s Angels, Little Women, Jumanji: The Next Level, Bad Boys for Life, Peter Rabbit 2, Resident Evil: Welcome to Raccoon City, Ghostbusters: Afterlife, Uncharted.