Sony Pictures — Game InformerResident Evil: Welcome to Raccoon City — Interview Pieceyt:1b_bc6B6v7QPress interview piece coordinated for Resident Evil: Welcome to Raccoon City. Managed the full press relationship from outreach to execution as the primary PR contact for Game Informer Magazine.
Work
The Work.
Commercial Broadcast Production
Prep: Logistics, Scheduling, Talent Sourcing, Wardrobe, LP, & Budgeting. Shoot: B Cam Producer, Arm Car Running Footage, Talent Direction and Management. Post: AVO Recording, Audio Sourcing.
Dear Friday, 30
From Social Producer to B Cam Producer on a $2.4M broadcast shoot for Toyota TDA.
Toyota TDA · $2.4M BroadcastDear Friday, 30Broadcast/Dear_Friday_30_copy.mp4From Social Producer to B Cam Producer on a $2.4M broadcast shoot for Toyota TDA. Pre-production: Social creative direction, scheduling, agency liaison to production company for social. Shoot: Handle a team of 12 crew members. Capturing social media footage, cable cam footage, arm car running footage, and A Cam shots when needed. Post: AVO Booking and Recording.
Dear Savvy, 30
From Social Producer to B Cam Producer on a $2.4M broadcast shoot for Toyota TDA.
Toyota TDA · $2.4M BroadcastDear Savvy, 30Broadcast/Dear_Savvy_30_copy.mp4From Social Producer to B Cam Producer on a $2.4M broadcast shoot for Toyota TDA. Pre-production: Social creative direction, scheduling, agency liaison to production company for social. Shoot: Handle a team of 12 crew members. Capturing social media footage, cable cam footage, arm car running footage, and A Cam shots when needed.
Dear First Place, 30
From Social Producer to B Cam Producer on a $2.4M broadcast shoot for Toyota TDA.
Toyota TDA · $2.4M BroadcastDear First Place, 30Broadcast/Dear_First_Place_30_copy.mp4From Social Producer to B Cam Producer on a $2.4M broadcast shoot for Toyota TDA. Pre-production: Social creative direction, scheduling, agency liaison to production company for social. Shoot: Handle a team of 12 crew members. Capturing social media footage, cable cam footage, arm car running footage, and A Cam shots when needed.
Parking Spot Face-Off
Las Vegas Knights x Denver Toyota TDA. Associate Producer.
Las Vegas Knights x Denver Toyota TDAParking Spot Face-OffBroadcast/Parking_Spot_Face-Off.mp4Associate Producer. Pre-Production: Clearance for bumper sticker. Post: Booking AVO re-record, and standard post edits.
Dear Snow, 30
Regional broadcast and paid social campaign targeting the Denver market.
Denver Toyota TDADear Snow, 30Broadcast/Dear_Snow_30.mp4Pre-production and shoot day for a regional broadcast and paid social campaign targeting the Denver market. Pre-production: Talent booking, location scouting, and agency liaison with the production company for all Talent, Wardrobe, Props, Animals. Shoot: Managing animal shots and overseeing special operations team.
Dear Crew, 30
From Social Producer to B Cam Producer on a $2.4M broadcast shoot for Toyota TDA.
Toyota TDA · $2.4M BroadcastDear Crew, 30Broadcast/Dear_Crew_30_copy.mp4From Social Producer to B Cam Producer on a $2.4M broadcast shoot for Toyota TDA. Pre-production: Social creative direction, scheduling, agency liaison to production company for social. Shoot: Handle a team of 12 crew members. Capturing social media footage, cable cam footage, arm car running footage, and A Cam shots when needed. Post: AVO Booking and Recording.
Zamboni Machine
Las Vegas Knights x Denver Toyota TDA. Associate Producer.
Las Vegas Knights x Denver Toyota TDAZamboni MachineBroadcast/Zamboni_Machine.mp4Associate Producer. Pre-Production: Clearance for bumper sticker. Post: Booking AVO re-record, and standard post edits.
Social Media Production
Stills, Video, Organic Social Page Growth, Social Trafficking. Drive Toyota Organic Social Lead Producer: Sourcing Footage, Stills, and Audio for organic activations across nine domestic markets.
Organic Growth: 24K → 52K
Lead Producer across nine domestic markets. Sourcing all footage, stills, and audio.
Drive Toyota — Organic Social LeadOrganic Growth: 24K → 52KSocial/organic_social_feed_1.jpgLead Producer across nine domestic markets. Responsible for sourcing all footage, stills, and audio for organic activations. Grew the account from ~24K to 52.6K followers.
Toyota NYR Eli Manning Social
iPhone Shot Eli Manning x Red Bulls x NYR Toyota Social Post Production.
Toyota NYR · Eli Manning x Red Bulls x NYRToyota NYR Eli Manning SocialSocial/V3_TOYOTA_TRIVIA_ELI_Seat__AC05.mp4iPhone Shot Eli Manning x Red Bulls x NYR Toyota Social Post Production.
Toyota NYR Eli Manning Social
iPhone Shot Eli Manning x Red Bulls x NYR Toyota Social Post Production.
Toyota NYR · Eli Manning x Red Bulls x NYRToyota NYR Eli Manning SocialSocial/V3_TOYOTA_TRIVIA_ELI_Safety_AC05.mp4iPhone Shot Eli Manning x Red Bulls x NYR Toyota Social Post Production.
Dear First Place Camry v Accord EN Social
Post Production Social Resize.
Dear First Place — Social ResizeDear First Place Camry v Accord EN SocialSocial/First_Place_Camry_AWD_NP_15_1x1_02.mp4Dear First Place Camry v Accord EN Social: Post Production Social Resize. Adapting broadcast deliverables for social formats across all markets.
Paid Social Asset Trafficking
Meta, Reddit, Snapchat, YouTube, coordinating across all teams and markets.
Paid Social · Toyota TDAPaid Social Asset TraffickingSocial/TU_Winner_Ad.jpgManaging and trafficking paid social assets across Meta, Reddit, Snapchat, and YouTube while keeping all markets on schedule. Daily point of contact across media, creative, account, product, and legal teams.
Paid Social Asset Trafficking
Managing and trafficking paid social assets across Meta, Reddit, Snapchat, and YouTube.
Paid Social · Toyota TDAPaid Social Asset TraffickingSocial/4R_Nuggets_B.jpgManaging and trafficking paid social assets across Meta, Reddit, Snapchat, and YouTube while keeping all markets on schedule. Daily point of contact across media, creative, account, product, and legal teams.
Paid Social Asset Trafficking
Managing and trafficking paid social assets across Meta, Reddit, Snapchat, and YouTube.
Paid Social · Toyota TDAPaid Social Asset TraffickingSocial/Card%204_RV.jpgManaging and trafficking paid social assets across Meta, Reddit, Snapchat, and YouTube while keeping all markets on schedule. Daily point of contact across media, creative, account, product, and legal teams.
Paid Social Asset Trafficking
Managing and trafficking paid social assets across Meta, Reddit, Snapchat, and YouTube.
Paid Social · Toyota TDAPaid Social Asset TraffickingSocial/July-Aug2023_DNV_TDA_TCUV_FB_Social_LeadGen_Static_CamryHybrid.jpgManaging and trafficking paid social assets across Meta, Reddit, Snapchat, and YouTube while keeping all markets on schedule. Daily point of contact across media, creative, account, product, and legal teams.
Paid Social Asset Trafficking
Managing and trafficking paid social assets across Meta, Reddit, Snapchat, and YouTube.
Paid Social · Toyota TDAPaid Social Asset TraffickingSocial/JUL23_NYR_TCUV_Social_Price_Ads_FBIG_LeadGen_RAV4_ES.jpgManaging and trafficking paid social assets across Meta, Reddit, Snapchat, and YouTube while keeping all markets on schedule. Daily point of contact across media, creative, account, product, and legal teams.
Animation, Digital Display & OOH
Onboarded a new vendor for creative execution on animations. Lead producer on all animation work across in-stadium LED and DED placements for Toyota TDA across all nine regions.
Portland Timbers — Animated LED with Running Footage Edit
Full production from budget approval, footage sourcing, edit & animation revisions, partner clearing.
Portland Timbers · Toyota TDAPortland Timbers — Animated LED with Running Footage EditAnimation_Display_OOH/Timbers.mp4Full production from budget approval, footage sourcing, edit & animation revisions, partner clearing.
Toyota NYR New York Red Bulls — Raging Bull
Full production from budget approval, turntable/3D asset sourcing, edit & animation revisions, partner clearing.
New York Red Bulls · Toyota TDAToyota NYR New York Red Bulls — Raging BullAnimation_Display_OOH/Redbulls.mp4Full production from budget approval, turntable/3D asset sourcing, edit & animation revisions, partner clearing.
Toyota NYR New York Yankees LEDs
Full production from budget approval, turntable/3D asset sourcing, edit & animation revisions, partner clearing.
New York Yankees · Toyota TDAToyota NYR New York Yankees LEDsAnimation_Display_OOH/Yankees.mp4Full production from budget approval, turntable/3D asset sourcing, edit & animation revisions, partner clearing.
Las Vegas T-Mobile Fascia OOH
Full production from budget approval, footage sourcing, edit & animation revisions, partner clearing.
T-Mobile Arena · Las Vegas · Toyota TDALas Vegas T-Mobile Fascia OOHAnimation_Display_OOH/T-Mobile_Mesh.mp4Full production from budget approval, footage sourcing, edit & animation revisions, partner clearing.
Las Vegas LED — New Vendor Onboarding
Produced in-stadium LED and DED placement for Toyota Denver TDA at the T-Mobile Arena in Las Vegas, marking the first project with a newly onboarded vendor.
T-Mobile Arena · Las Vegas · Toyota Denver TDALas Vegas LED — New Vendor OnboardingAnimation_Display_OOH/T-Mobile_Center.movProduced in-stadium LED and DED placement for Toyota Denver TDA at the T-Mobile Arena in Las Vegas, marking the first project with a newly onboarded vendor. Managed the full onboarding process and production process.
Minnesota Wild LED
In-stadium LED placement for Toyota TDA at the Minnesota Wild Arena. Full production from budget approval through creative development and final delivery.
Minnesota Wild · Toyota TDAMinnesota Wild LEDAnimation_Display_OOH/TOYOTA_LED_ColumnFascia_60x680.mp4In-stadium LED and DED placement for Toyota TDA for the Minnesota Wild Arena. Managed the full production process from budget approval through creative development and final delivery. Coordinated with Account, Product, Legal, and Creative teams.
Minnesota Wild DED
In-stadium DED placement for Toyota TDA at the Minnesota Wild Arena. Full production from budget approval through creative development and final delivery.
Minnesota Wild · Toyota TDAMinnesota Wild DEDAnimation_Display_OOH/Toyota_DED_1011_-_Truck.mp4In-stadium LED and DED placement for Toyota TDA for the Minnesota Wild Arena. Managed the full production process from budget approval through creative development and final delivery. Coordinated with Account, Product, Legal, and Creative teams.
Buffalo Bills LED
Full production from budget approval, turntable/3D asset sourcing, edit & animation revisions, partner clearing.
Buffalo Bills · Toyota TDABuffalo Bills LEDAnimation_Display_OOH/Buffalo_Bills.mp4Full production from budget approval, turntable/3D asset sourcing, edit & animation revisions, partner clearing.
Footage Banks
Produced social media footage banks for Toyota TDA, capturing primary source footage across multi-day shoots, cut down and repurposed across multiple social assets and campaigns.
Dear '25 — Social Footage Bank
Primary source footage captured across a four-day shoot, repurposed across multiple campaigns.
Toyota TDA — Four Day ShootDear '25 — Social Footage BankFootage_Banks/DAILIES1.movProduced a social media footage bank for Toyota TDA over a four-day shoot, capturing primary source footage across the full production. Material was cut down and repurposed across multiple social assets and campaigns.
Dear '25 — Social Footage Bank
Footage banks built to serve broadcast, social, and digital campaigns across all nine markets.
Toyota TDA — Four Day ShootDear '25 — Social Footage BankFootage_Banks/DAILIES2.movFootage banks built to serve creative use across broadcast, social, and digital campaigns. Single shoot day used to generate assets for multiple markets and activation types.
Dear '25 — Social Footage Bank
Running a parallel social unit alongside broadcast crew to maximize footage output.
Toyota TDA — Four Day ShootDear '25 — Social Footage BankFootage_Banks/DAILIES3.movRunning a dedicated parallel social unit alongside the broadcast crew — capturing supplementary footage, behind-the-scenes content, and social-first assets simultaneously to maximize footage output from every shoot day.
Partnership Launches
Global Partnership Lead for Rumble League Studios — a Web3 video game startup. Grew partner catalog 450%, adding $300K in contract value.
Stance Socks x Paul George — Launch Film
Launch content produced alongside the Stance x RKL partnership campaign.
Rumble League Studios · Stance SocksStance Socks x Paul George — Launch FilmPartner_Launches/Stance_Video.mp4Closed the Stance Socks partnership and produced the launch campaign alongside the creative team. Built a digital-physical QR code integration connecting a custom sock design to Paul George's Stance line with filmed launch content. Managed the relationship from deal close through production prep and launch execution.
Crystal Dangerfield — RKL Co-Branded Shoes
First WNBA Player to wear an NFT brand's branding on her shoes in a game.
Rumble League Studios · Crystal DangerfieldCrystal Dangerfield — RKL Co-Branded ShoesPartner_Launches/Crystal_Danger.jpegCrystal Dangerfield x RKL co-branded shoe collaboration — the first WNBA Player to wear an NFT brand's branding on her shoes in a game. Managed the partnership from signing through launch execution, including product coordination and in-game activation.
Stance Socks x Paul George
Digital-physical QR code integration tied to Paul George's Stance line.
Rumble League Studios · Stance SocksStance Socks x Paul GeorgePartner_Launches/Stance_Paul_George.jpgClosed brand partnership with Stance Socks and transitioned into production, coordinating with the creative team on a digital-physical campaign concept connecting a custom QR code sock design to Paul George's Stance line with filmed launch content. Managed the relationship from deal close through production prep and launch execution.
Stance x RKL — Custom Sock Design
Co-branded Stance x RKL sock packaging and product from the Paul George partnership launch.
Rumble League Studios · Stance SocksStance x RKL — Custom Sock DesignPartner_Launches/Stance_Socks.jpgCo-branded Stance x RKL custom sock design produced as part of the Paul George partnership launch campaign. The product connected a custom QR code sock design to Paul George's Stance NFT line, bridging physical product and digital activation.
Gatorade x RKL — In-Game Wearables
Co-branded in-game wearables launched as part of the Gatorade multi-year partnership.
Rumble League Studios · GatoradeGatorade x RKL — In-Game WearablesPartner_Launches/Gatorade_Wearables_RKl_.pngGatorade teasers for a multi-year brand partnership. Launched with an interactive web experience, including marketing support, co-branded in-game wearables, and brand support. Grew the partner catalog by 450% after onboarding 13 new partners. Added $300K in contract value and negotiated revenue split increases of 25% across active accounts.
Gatorade x RKL — In-Game Wearables
Legendary in-game wearable item from the Gatorade x RKL multi-year partnership.
Rumble League Studios · GatoradeGatorade x RKL — In-Game WearablesPartner_Launches/gatorade_Wearables_RKL.pngCo-branded legendary in-game wearable item produced as part of the Gatorade x RKL multi-year brand partnership. Interactive web experience with co-branded in-game wearables bridging physical brand presence and digital gameplay.
Gatorade x RKL — In-Game Wearables
Multi-year brand partnership launch with co-branded in-game wearables and interactive web experience.
Rumble League Studios · GatoradeGatorade x RKL TeaserPartner_Launches/LDJDF9WRSwn_576.mp4Gatorade teaser for a multi-year brand partnership. Launched with an interactive web experience, including marketing support, co-branded in-game wearables, and brand support. Grew the partner catalog by 450% after onboarding 13 new partners. Added $300K in contract value and negotiated revenue split increases of 25% across active accounts.
Gatorade x RKL — In-Game Wearables
Co-branded in-game wearable from the Gatorade x RKL partnership launch.
Rumble League Studios · GatoradeGatorade x RKL — In-Game WearablesPartner_Launches/gatorade_Werables_2_RKL.pngCo-branded in-game wearable produced as part of the Gatorade x RKL multi-year brand partnership — a common-tier wearable item in the RKL in-game wearable collection.
Round21 x RKL GTM
Co-branded basketball launch with marketing support and NFT NYC event activation.
Rumble League StudiosRound21 x RKL GTMPartner_Launches/RKL_x_Round21_BB_.jpegRound21 x RKL partnership launch — GTM of co-branded basketball. Marketing support, live community discussions, and event support at NFT NYC.
PR Content Launches
Public Relations work with Sony Pictures Entertainment NY office. Specializing in video game culture outlet pieces. Work spanning 900M UVMs, 4.5MM Circulation, and 3.2MM social reach.
Resident Evil — Exclusive Clip Launch
Exclusive clip debut coordinated ahead of theatrical release.
Sony Pictures — Game InformerResident Evil — Exclusive Clip Launchyt:fI21g8ALBkkExclusive clip debut coordinated ahead of the Resident Evil: Welcome to Raccoon City theatrical release. Served as primary PR contact managing the full press relationship with Game Informer Magazine.
Resident Evil — Interview Piece
Press interview coordinated for Resident Evil: Welcome to Raccoon City.
Sony Pictures — Game InformerResident Evil — Interview Pieceyt:1b_bc6B6v7QPress interview piece coordinated for Resident Evil: Welcome to Raccoon City. Managed the full press relationship from outreach to execution as the primary PR contact for Game Informer Magazine.
Nolan North Campaign
Exclusive content releases drove 30K+ YouTube views and entertainment outlet pickup.
Sony Pictures — UnchartedNolan North Campaignyt:m1LXzIaYZq8Managed the press relationship with Nolan North (voice of Nathan Drake) in support of Sony Pictures' Uncharted theatrical release. Coordinated exclusive image releases and content teases to build anticipation ahead of the film's debut. The campaign drove 30K+ YouTube views along with additional pickup from entertainment outlets.
Director Interview — Paul W.S. Anderson
Post-release print interview for Monster Hunter home entertainment release.
Sony Pictures — Monster HunterDirector Interview — Paul W.S. AndersonPR/Paul_Anderson_Raccoon_City_.jpgCoordinated a print magazine interview with director Paul W.S. Anderson in support of Sony Pictures' Monster Hunter home entertainment release. Managed the full press placement from pitch to execution, targeting audiences ahead of the film's digital and DVD sales window.
Resident Evil: Welcome to Raccoon City
Primary PR contact for Game Informer. Exclusive interviews, clip debut, roundtable junket.
Sony Pictures — Game InformerResident Evil: Welcome to Raccoon CityPR/Raccoon_City.jpgServed as the primary PR contact for Game Informer Magazine. Managed the full press relationship from outreach to execution: securing exclusive interviews, coordinating a clip debut, and organizing a roundtable junket ahead of the film's theatrical release to drive awareness within the gaming community.
Branding
Brand identity, visual system development, and campaign repositioning. Bringing fresh creative direction to established brands.
Cruisers — Hero Branding Video
Edited, Sound Direction, and Animation. Hero video for the Cruisers cycling community brand.
Cruisers · Denver Cycling CommunityCruisers — Hero Branding VideoBranding/Cruisers_Hero_Branding_Video_.mp4Edited, Sound Direction, and Animation for the Cruisers cycling community hero brand video. Built to capture the spirit of the Denver Tuesday evening ride culture and introduce the Cruisers visual identity.
Visual identity system including logo, typography, and color language for the Denver cycling community.
Cruisers · Brand IdentityCruisers — Brand IdentityVisual identity system developed for Cruisers — a Denver-based cycling community. Work included logo development, typographic system, color language, and brand guidelines to create a cohesive look across digital and physical touchpoints.
Cruisers — Strava Event Iconography
Custom sketch-fill icon system for Strava event templates: weather, level, ride type, and special event icons.
Cruisers · Strava AssetsCruisers — Strava Event IconographyDesigned a custom sketch-fill icon system for Cruisers Strava event templates. Icons cover weather (sun, rain), ride level (beginner, intermediate, advanced), ride type (gravel, weekend epic), women's events, and special occasions — all in a cohesive hand-drawn aesthetic matching the Cruisers brand.
Cruisers — Website Creation & Development
Full website creation and development for the Cruisers cycling community brand.
Cruisers · Web DevelopmentCruisers — Website Creation & DevelopmentBranding/CuisersRebrand_Website.mp4Full website creation and development for the Cruisers cycling community. Built to reflect the brand identity and serve the Denver cycling community across desktop and mobile.
May 2023 – Aug 2023 (Contract) | Mar 2024 – Present
Producer, Social, Digital & Display
Saatchi & Saatchi — New York, NY
Took over Drive Toyota Organic Social as Lead Producer and grew the account from 24K to 52.6K followers across nine domestic markets. Responsible for sourcing all footage, stills, and audio for organic activations.
Manage the full production pipeline from brief to delivery on broadcast, social, digital, and OOH campaigns. Keep creative, legal, account, product, talent, and external vendors aligned and on schedule across every project.
Selected for a $2.4M Toyota TDA broadcast shoot, stepping from Social Producer into B Cam Producer from pre-production through post. Resulted in 4 broadcast spots and a social footage bank for creative use across multiple campaigns.
Producer on quarterly regional shoots with budgets up to $200K, managing talent bookings, still photography, special operations, and all creative needs on set.
Produce in-stadium LED and DED placements for Toyota TDA across all nine regions, helping to double client spend while leveling up the creative. Onboard new vendors and see each placement through budget approval, creative development, and final delivery.
Manage and traffic paid social assets across Meta, TikTok, Reddit, Snapchat, and YouTube while keeping all markets on schedule. Serve as the daily point of contact across media, creative, account, product, and legal teams.
April 2022 – May 2023
Global Partnerships Lead
Rumble League Studios — Remote, USA
Closed Stance Socks partnership and produced the launch campaign alongside the creative team. Built a digital-physical QR code integration tied to Paul George's Stance line with filmed launch content.
Grew the partner catalog by 450% after onboarding 13 new partners. Added $300K in contract value and negotiated revenue split increases of 25% across active accounts, including Gatorade and Stance Socks.
Owned go-to-market strategy and execution for multiple partner launches from signing through campaign delivery. Managed all account relationships throughout the full partnership lifecycle.
October 2019 – February 2022
Global Publicity Coordinator
Sony Pictures Entertainment — New York, NY
Built and maintained press relationships spanning 900M UVMs, 4.5MM in circulation, and 3.2MM in social reach across gaming outlets, long-lead magazines, comedy podcasts, and family bloggers.
Served as the primary PR contact for Game Informer Magazine on Resident Evil: Welcome to Raccoon City. Secured exclusive interviews, coordinated a clip debut, and organized a roundtable junket ahead of the theatrical release.
Managed talent PR for Nolan North on Uncharted, driving 30K+ YouTube views through coordinated exclusive content releases. Also placed a post-release print interview with director Paul W.S. Anderson for Monster Hunter.
Led talent logistics for red-carpet premiere events across major film campaigns, including Ghostbusters: Afterlife, Bad Boys for Life, Jumanji: The Next Level, Little Women, and Charlie's Angels.
Social
PR
